The Answer Is In The Numbers - An Opinion By Shaun Stenning

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Shaun Stenning


Shaun Stenning was recently interviewed by a well-known publication and was asked about the Covid19 Pandemic and what businesses could be doing that have been affected by Covid 19. 


Shaun's answer was simple and direct.  "The Answer Is In The Numbers." 


What Shaun Stenning went on to explain was that businesses that had trading operations affected by Covid 19, for example, tourism businesses, should be studying past, current, and future financial predictions to see where they should be focusing their time. 


One example that Shaun gave was that if a business studied where they acquired customers from they could spend downtime from Covid 19 strengthening their position in the lowest cost acquisition marketing strategies. 


This was they were utilizing the time to grow the business and the potential of the business rather than just sitting stagnate and waiting for international borders to re-open. 


In addition to that, they could take the time to build markets that they never had by doing outreach and pre-marketing. 


"One of the things I've advised companies I've invested in is to diversify their markets to ensure that as markets do open that they are not constrained by travel restrictions in certain markets." Said Shaun Stenning. 


If you are a travel business or tourism business this is great advice and something you could be following during this Covid 19 Pandemic period. 

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