How To Promote Your Business: 5 Proven Strategies - Shaun Stenning

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The Internet is teeming with marketing platforms that don't cost a dime—you just need to know where to look. Nine times out of ten, people start a business because they are capable, competent, or even brilliant at that first part. They know their industry and they are able to supply what people want.


In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital world, the possibilities are endless. 


According to Shaun Stenning, “You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn't mean that there aren't effective ways to get your brand out there.”


“So if you are struggling to figure out the best ways to promote your business; or even just what your options are, you are (a) not alone and (b) in the right place.” Shaun said. 


Here are some ways to promote your business online that won't cost you a dime:


1. Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps.


2. Embrace social media

Social media isn't just a tool to gain exposure—it has now become a necessary time investment for every business to make.


3. Start a blog

A blog not only helps your company get its name out through followers but is a way to connect with your consumers more directly.


4. Put up multimedia on YouTube and Flickr

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and are relevant to your business.


5. SEO your company website

Search engine optimization cannot be underestimated in the world of constant Googling. 


I hope this article has given you a better feel for how to promote your business. These relatively low investment methods will help you get the ball rolling.

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