Key Strategies to Increase Revenue for Online Travel Agencies - Shaun Stenning

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Technology is growing fast day by day and so is the use of the internet. As the internet has worked to streamline many processes, it has turned the marketplace for Online Travel Agencies(OTAs) too crowded.


In today’s fast-paced world, Online Travel Agencies like Expedia, MakeMyTrip enormously influence the way travelers make tour bookings. These Online Travel Agencies offer many benefits to traveling bookers by bundling hotel reservations with rental cars, air tickets, etc.


According to Shaun Stenning, “Online Travel Agencies are not only competing for clicks and revenues but they are also competing with hotel chains and airlines that sell their product directly from their website.” 


“As the travel industry is rapidly becoming a very competitive market, we need innovative strategies to increase its revenue.” Shaun Stenning said.


In this post, we will be discussing some of the key strategies to increase revenue for the Online Travel Agency.


1. Have A Good Website

We come across many travel agencies' website that does not turn out beneficial. So it is very very important to have a good, attractive and user-friendly website of your Online Travel Agency.


2. Engage With Social Media

According to Shaun Stenning, One of the most popular sales techniques for travel agencies is the use of Social Media. With an active social presence, your content will appear closer to the top of the page in search results.


3. Offer Packages

Combine different services you provide to a unique experience by offering packages. You can promote exclusive seasonal packages, announce hot deals from airlines, try to offer a better price by selling hotels and activities together. This can be interesting for you and for your customers.


4. Offer Added Value

The simplest thing to increase your revenue per customer is to offer added value to their experience as they agree to pay the price for your tours. Your customer would be a happy customer if you give them something more than the offer.


You can check these 4 Key Strategies to Increase Revenue for Online Travel agencies and implement them for your business growth.


Hopefully, these tips will bring you one step further in running a successful Online Travel Agency. It will surely create interest in your customers to get more engaged with you.

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