How To Build A Brand, Not Just A Business - Shaun Stenning

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Building a business is admirable, and it can earn you a decent living, but it won’t change the world.

Without a well-recognized brand behind new products, it’s going to be difficult to convince your target audience that your product is what they need. If you build a business you are a commodity, you’re mostly selling to those who already have a need for your product/service and you’ll be largely competing on price.


According to Shaun Stenning, “It is becoming increasingly popular, in the entrepreneurial world we live in, to see ideas and passions being turned into businesses. But, far too often businesses fall short of achieving their dreams by pushing their products/services too hard at an uninterested audience.”


“Building a brand is not something that happens overnight. It’s something that evolves over time and will continue to evolve as your business grows.” Shaun said. 


There are however steps that you can take initiative in order to build a brand that sets you apart from others in your field. I go into some of these steps below.


1. GET CLEAR ON YOUR STORY

The first is to get clear on your story. Stories give a brand personality. Your story is what makes you different. Your story will provide an emotional connection with your audience.


2. DEFINE YOUR USP

The second part of building an online brand is to know what makes you different. What sets you apart from others in your industry.


3. CREATE A BRAND MESSAGE

Next, you want to have a clear brand message. A brand message is something that I go into more in this post, however, in short, a brand message is a clear and concise statement that explains what you do, who you do it for, and why or how you do it.


4. KNOW YOUR AUDIENCE

Before you build and market your brand, you need to know who you are talking to.


These four steps are just the start of building a successful online brand, however, by taking these steps you are setting a great foundation for the future of your brand.

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